Embroidery quality is decided before the machine is switched on. This is what happens in between you sending your artwork and the first stitch.
1. We read what you send
A logo drawn for a screen or a letterhead carries detail that thread cannot hold. Hairline rules vanish. Gradients cannot exist. Two colours of similar tone become one shape. The first job is working out which parts of your mark are load-bearing and which are decoration.
2. We redraw it for thread
Not a file conversion — a redraw. Curves are rebuilt so they stay clean at small sizes. Letterforms are opened up so they do not fill in. Stitch direction is set deliberately, because the direction the thread runs decides which way the light catches it, and that is most of why good embroidery looks expensive.
3. We match the colours by eye
Against your silks, your crest or your existing kit — not to the nearest code in a thread book. A racing colour that is almost right is worse than one that is obviously different.
4. We proof it at every size
You get a sheet showing your mark at each size it will actually appear: a cap front, a chest panel, a back yoke, a paddock sheet corner. Marks that work at one size often fail at another, and this is where you find out rather than after two hundred garments.
5. We stitch it out
A physical sample, on the fabric your kit will be made from, posted to you in a box. You hold the thing before you commit to anything.
6. It is yours
The finished stitch file belongs to you. Every order after the first uses it at no further charge, so your kit looks identical in three years' time.